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B2B content marketing strategies

Content includes all information that companies make available on their own and external channels. It includes everything from your About Us page, your product descriptions to your blog and press releases to your social media channels. Good content marketing is time consuming and costs resources and budget. High-quality content requires strategic planning and sufficient time …

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ARE WEBSITES STILL RELEVANT?

It’s safe to postulate that is vital for almost all businesses in the twenty-first century. With social media expanding its umbrella and companies such as Facebook offering product catalogues and the opportunity to sell directly on social, I can’t help but wonder if websites are still relevant for businesses? Consumers want to be informed. Information …

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TROUBLESHOOTING TECH MARKETING

Troubleshooting Tech marketing: Identifying common mistakes that tech companies make in marketing and providing better methods Marketing refers to methods companies opt to attract an audience towards a company’s products and services. They aim at bringing new and innovative ideas which can actually affect the audience’s minds. In this era of social media, marketing has …

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SOCIAL SELLING: THINGS YOU SHOULD KNOW

What is Social Selling? Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate leads, sales or one-on-one relationships with consumers. Unlike social media marketing, whose main objective is brand awareness, social selling is a recognized technique for prospecting and developing customer loyalty, and …

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INBOUND VS OUTBOUND MARKETING

Outbound Marketing Inbound Marketing aims at attracting potential customers to businesses through earning their attention rather than buying it. It focuses on creating quality content that pulls people in to your business and brand. It relies on digital interaction through content-driven means such as email marketing, blog posts, podcasts, white papers, infographics, ebooks, remarketing/retargeting and …

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ENTRY MARKETING STRATEGY FOR ASIA

Entry Marketing strategy for Asia: How to successfully implement the right marketing strategies in Asia Designing a successful marketing strategy is the foremost step after setting up a new business. No strategy fits all. Because it depends on the type of business and the market type where you want to launch your product/service. A good marketing …

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EMAIL MARKETING: STRATEGIES THAT WORK BEST

Email Marketing Email marketing is the act of sending promotional messages to people in mass quantities. Email marketing is the digital marketing process of communicating with an audience via E-mail. It is the process of using email as a sales channel. Email marketing is still ranked as the most effective marketing channel, beating out social …

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Content specialist and Audience: king and queen of Marketing Strategies

No one can deny the importance of a content producer in the marketing of a company as he is the true king of the content. He is responsible for the production of relevant regular content for companies to attract and retain the relevant audience. Content never gets old; it remains the same in the future. …

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