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Why do many marketers deliver below expectations?

Many people/business owners complain that they are not getting the desired results from their marketing colleagues even after strict supervision. Every company needs a successful marketing strategy to promote their products, reach their audience, and attract new customers. Considering all the elements that go into any marketing team’s planning and execution process, it should come …

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Troubleshooting Tech marketing: Identifying common mistakes that tech companies make in marketing and providing better methods

Marketing refers to methods companies opt to attract an audience towards a company’s products and services. They aim at bringing new and innovative ideas which can actually affect the audience’s minds. In this era of social media, marketing has become easy due to the easy approach these platforms offer. But still many companies do not …

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Inbound vs Outbound Marketing

Outbound Marketing Inbound Marketing aims at attracting potential customers to businesses through earning their attention rather than buying it. It focuses on creating quality content that pulls people in to your business and brand. It relies on digital interaction through content-driven means such as email marketing, blog posts, podcasts, white papers, infographics, ebooks, remarketing/retargeting and …

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What is Social Selling?

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate leads, sales or one-on-one relationships with consumers. Unlike social media marketing, whose main objective is brand awareness, social selling is a recognized technique for prospecting and developing customer loyalty, and allows you to achieve …

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The true king of content is the “content producer” and the true queen is the “Audience”

In 1996 Bill gates wrote an essay entitled “content is king”. What many didn’t recognize in 1996, has become undeniable as today, no one can deny the importance of a content producer in the marketing of a company as he is the true king of the content. He is responsible for the production of relevant …

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Entry Marketing strategy for Asia: How to successfully implement the right marketing strategies in Asia

Designing a successful marketing strategy is the foremost step after setting up a new business. No strategy fits all. Because it depends on the type of business and the market type where you want to launch your product/service. A good marketing strategy involves hard work of research and analyses of resources. Determining the right market …

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Email Marketing

Email marketing is the act of sending promotional messages to people in mass quantities. Email marketing is the digital marketing process of communicating with an audience via E-mail. It is the process of using email as a sales channel. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, …

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Content specialist and Audience: king and queen of Marketing Strategies

No one can deny the importance of a content producer in the marketing of a company as he is the true king of the content. He is responsible for the production of relevant regular content for companies to attract and retain the relevant audience. Content never gets old; it remains the same in the future. …

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