Outbound Marketing
Inbound Marketing aims at attracting potential customers to businesses through earning their attention rather than buying it. It focuses on creating quality content that pulls people in to your business and brand. It relies on digital interaction through content-driven means such as email marketing, blog posts, podcasts, white papers, infographics, ebooks, remarketing/retargeting and successful social media campaigns. Inbound marketing seeks to help people solve a problem or make a decision with the help of relevant, valuable content. It attracts prospective leads by using keywords and then turns them into customers by accompanying them as they progress through the buyer journey. Inbound marketing allows comapnies to attract their best prospects and those who are actively looking online for solutions.
Inbound Marketing Strategy
- Content Audit
- Analyze ICP’s & Personas
- Webs9ite Audit
- Content Creation
- Search Engine Optimization
- Guest Blogging & Posting
- Email Marketing and Lead Nurturing
- Social Media Marketing
- Influencer Marketing
- A/B Testing
- Remarketing
Outbound Marketing
Outbound marketing includes any kind of paid advertising method like social ads, SEM, native advertising, and traditional advertisements. Outbound marketing, also referred to as “push” marketing, uses tactics that get a message to a large number of people in an effort to make a sale. It’s a one-way conversation that typically focuses on the product and reasons why the audience should buy it. Pushing messages out isn’t effective anymore because audiences have options and ways to avoid them. outbound marketing is about reaching out to potential customers to convince them they need your product or service. Outbound marketing focuses on a hard sales approach. It uses traditional marketing tactics like advertisements and cold-calling to generate leads.
- Cold calling
- Newsletters
- Cold emailing
- Print and Radio ads
- Tradefairs and other events
The Difference Between Inbound and Outbound Marketing
INBOUND MARKETING
- Pulls interested readers in
- Solves consumers’ needs
- Interactive with readers
- As helpful content is consumed, audience members become leads
- Where you see it: websites, blogs, eBooks, opt-in emails, SERP, social media
OUTBOUND MARKETING
- Pushes messaging at everyone
- Written to sell products
- One-way communication
- Disrupts whatever content is being consumed
- Where you see it: TV ads, billboards, pop-up internet ads, telemarketing, magazines
Reference
https://www.weidert.com/blog/inbound-marketing-vs-outbound-marketing
https://www.cyberclick.net/numericalblogen/inbound-vs-outbound-marketing
